Celebrating 10 Years of Boston Hip-Hop: R.A. the Rugged Man at The Middle East

R.A. The Rugged Man presented by Leedz Edutainment

Photography//Videography: Evan Mann

Ever since I moved to Boston, I’ve been going to shows at The Middle East in Cambridge. Over the years, I’ve seen Ab Soul, Kendrick Lamar, A$AP Rocky, Danny Brown, Big K.R.I.T., ScHoolboy Q, Dizzy Wright, 9th Wonder, Rapsody, Action Bronson, and more.

None of these shows would have been possible if it weren’t for Leedz Edutainment, a Boston hip-hop promotion company celebrating its 10 year anniversary this month with a crazy line-up of shows, including R.A. the Rugged Man on the 11th. Continue reading

EDM and Hip-Hop: Friends with Benefits?

By Lauren DiZazzo

In the words of Jay-Z allow me to re-introduce myself, my name is… oh wait we maybe haven’t met before. Hey guys, my name is Lauren DiZazzo and I am a lucky member of the Emerson mafia with Gabby and Jaime. The girls have been kind enough to let me take my first shot at blogging here, writing about two of my passions, music and marketing.

 

Proof: me and Gabby as college sophomore babies.

Proof: me and Gabby as college sophomore 19 year old babies.

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The Kanye Khronicles: I’m In It (Vogue That Is)

In the “Things That Won’t Actually Emotionally Scar North West” category is the Kimye Vogue cover, which is a good balance for the years of therapy she will be forced to endure after watching the “Bound 2” video.

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How Twitter Got Me Concert Tickets

That's my head!! [Instagram: @rapsodymusic]

That’s my head!! [Instagram: @rapsodymusic]

The last thing I expect when tweeting is to get something out of it other than a favorite or a retweet. This past Saturday morning, while casually scrolling through Twitter on my phone, I decided to follow Dig Radio Boston.

Later in the day, I received a DM saying that I was Dig Radio’s 1,000th Twitter follower and that I won two concert tickets to Rapsody and 9th Wonder at the Middle East that night! My initial reaction was that it was spam, because I never win anything – not even BINGO (although I did win a Jaegermeister cooler from my local liquor store once).

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The Pros and Cons of Oversharing on Social Media (feat. Macklemore)

Photo Credit: Pitchfork and nme.com

Photo Credit: Pitchfork and nme.com

Working in social media, and simply growing up in an age where social media is a norm, I’ve learned not to share too much. Some people, and even brands, overshare (I’m looking at you, girl who Instagrams every meal and workout) and it’s usually annoying. Finding the right balance can be a challenge for some, but well worth it if you want to keep all of your friends/followers.

Macklemore‘s recent Instagram post is a prime example of how it’s not always the smartest idea to overshare. Continue reading

I’ve Got 99 Problems and Jay-Z’s Authenticity Ain’t One

40/40 Club At Barclays Center Grand Opening

Business Insider recently posted about Jay-Z’s lack of authenticity based on research conducted by celebrity branding expert Jeetendr Sehdev.

Sehdev surveyed 1,000 millennials and found that Jay-Z was among the least influential people to drive their purchase decisions. Hov scored 70% lower in the categories of trustworthiness and honesty, compared to celebrities like Morgan Freeman and Jennifer Lawrence. Sehdev claims that although Jay-Z is popular, his brand misses authenticity, which is keeping people from spending money on his products. Continue reading

The Kanye Khronicles: Who Gon Stop (Ye)

According to the self proclaimed Steve Jobs of rap himself, Kanye West will stop ranting in 2014. Praise Yeezus, there is an I Am a God (I saw the opportunity, I took it, and I only kind of regret it).

Here’s what he said at the end of a rant at his December 23rd Toronto concert, “Everything I’m saying that’s not allowed, soak it in right now. This might be the last time y’all hear me talk shit for a long time. Might be another like six months. At least.”

“HOW, SWAY?! YOU AIN'T GOT THE ANSWERS, MAN!"

“HOW, SWAY?! YOU AIN’T GOT THE ANSWERS, MAN!”

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Don’t Call It A Comeback: On Hyphy Hip Hop’s Hiatus

The past six months or so have been pretty crazy for both Gabby and me.

We both graduated in May and within two months, I was working a full-time, “real person” job. Going from an internship, a part-time job and four classes to one 9-to-5 should’ve meant much more time for enjoying hobbies like this blog, but I found it hard to get motivated to write a post. After sitting in front of a screen and writing all day at work, the last thing I wanted to do was continue to sit in front of a screen and write. However, I’m getting used to my new routine and I’m ready to get back to blogging.

Gabby is in a similar situation – she searched for jobs this summer until she was hired as a copywriter at a marketing/advertising agency. She has been writing a lot for work too, leaving little time (and creativity) to write after work.

Well, we’re back. Basically we pulled an Eminem in between Encore and Relapse, minus the angry raps about our ex wives and Lil Kim. Expect us to post with more regularity in the next few months, and feel free to leave any topic requests in the comments!

-Gabby and Jaime

The Kanye Khronicles: Hell of a Life

Like Kanye told Jaime Foxx as Ray Charles in the song Gold Digger, “18 years, 18 years, she got one of yo kids, got you for 18 years.” [I recalled that lyric from memory & double checked it on Rap Genius & was 100% right, NAILED IT].

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